reecepacheco

I love this. I do my own CrossFit-style workouts, but I need to get on the real thing. Maybe even head out to Gym Jones for a week sometime… 

p.s. - these two are badass. 

davehyndman:

I’ve been doing CrossFit 5 days/week for the past year and a half. I love it. At 44, I’m in the best shape of my life. And it’s the one exercise routine I’ve really stuck to.

Here’s a good CrossFit video. It’s an ad Adidas did for the CrossFit games.

CrossFit Games 2010 Adidas Commercial

lunchtime entertainment. another awesome new(ish) OK Go video… 

OK Go - End Love - Official Video

This video passed my way recently and I finally got a chance to watch it. It is an animated talk that dissects what motivates us in life.

I love it, because this is how we try to run our startup.  A group of self-directed individuals, motivated toward a greater goal.

It’s worth the 10 minutes to watch over lunch.

Drive: The surprising truth about what motivates us (via theRSAorg)

Excellent cover! Zooey sounds great on this one…

Fools Rush In by She & Him (cover via LevisPioneerSessions)

Awesome.  World Cup 2010 FTW.

When we talk about game-film, we’re talking about raw footage.  Some people ask, ”Is the quality any good?”  They’ve seen enough of YouTube to know that most user-generated content (UGC) isn’t suitable for TV or greater broadcasts.

That being said, sports are entirely different for a couple reasons…

1. Game film at most levels of play, is often the only copy that exists.
2. That single copy is IMMENSELY IMPORTANT to those in the film and those who love them.(I’m a former college athlete… I know.)

Today I saw a PERFECT EXAMPLE shared by our buddies at LacrosseAllstars.com:  ”Kownacki Leaps over the Catcher”

The video, by ESPN standards, is terrible.  It’s filmed behind a screen at home plate, the camera circles around as the baserunners come home, and instant replay? HA!

But guess what… I’ve watched it 5 times now and I neither know Brian Kownacki, nor do I care about Fordham sports, nor college baseball in general.

Now imagine what this video is doing for Brian, his family, friends and the Fordham baseball team (and athletic department as a whole).  This is really powerful content and it’s already spinning around the web.

This is why getting game film in the cloud is important and this is why HomeField is an important solution for coaches, athletes and fans everywhere.  So you tell me: “Is the quality any good?”  Sound off in the comments…

Oh yeah… and Brian Kownacki?  YOU’RE THE MAN.  Top 10 play in my book…

[Originally posted at the HomeField blog]

Part 2 of The Startup by NYC3.0.

“The Startup” – HomeField Documentary Part 1

For the past 5 months or so, the guys behind NYC 3.0 have been covering us for their master’s thesis at the Columbia School of Journalism.

It was a little weird to have a couple guys with cameras coming to our team meetings, interviewing us about HomeField and even following us around after-hours, but we got used to it and we’re happy to provide even just a little insight into starting a company from the ground up.

I’ll be posting the documentary in pieces here leading up to a screening party we’re having at the Drop.ioHQ in Dumbo, NYC on April 19th.  If you want to attend, meet us in person, meet the NYC 3.0 guys, or just snag a free slice of pizza, shoot me an email.  reece@teamhomefield.com

I saw this yesterday via @stylman.  It’s a good natured example of what kind of potential there is in ChatRoulette (click through at your own risk).

What I mean is this guy takes a really simple idea, makes a fun screencast out of it, and he’s at over 1.5M views on YouTube.  That’s powerful - especially if you think about how attractive that kind of attention is to a brand.

Then I stumbled across this guy Ryan’s post on a ChatRoulette marketing idea for Oreo cookies.

I tried out my advertising idea by entrancing users with an Oreo cookie.  I just held an Oreo and shoved it towards the webcam and then into my face. I got thumbs up, and numerous strangers requesting an Oreo. My average interaction went from about 2 seconds to about 30 seconds. People were dying for my Oreos. Have an attractive girl [EDITOR’S NOTE: I think Ryan means a hot girl a.k.a. a ‘smokeshow’] do the Oreo teasing (it seems like 90% of chatroulette users are male), record it, loop the video, set up a program to feed the video to multiple strangers at once, then profit.

It’s a brilliant, simple idea.  I’m interested to see if/how/when brands go after ChatRoulette.

What do you think?  Is ChatRoulette a worthwhile platform?