That’s right. Shelby.tv is live in the App Store again and open as a public beta on web and mobile web…
And it. Feels. Great.
The new Shelby.tv iPhone app is the best product we’ve built to date. It’s fast, elegantly designed, and filled with great content personalized just for you.
Our goal is the same as it’s always been… to be the best way to discover and enjoy videos. Videos that are just like you: edgy, quirky, smart, ridiculous, and sometimes just plain beautiful.
If you have an iPhone, there’s literally no reason not to give it a try.
Download in the App Store, today.
"I have a whole new appreciation for what a white screen represents, how much work it takes to craft something with purpose, and how the tiniest details can affect your overall message. I think this kind of professional experience could have only been possible at a startup. Only a startup would take a 19-year-old after after his first year of college and treat him with respect, while holding him to a standard usually reserved for those at least a couple years older than him."
Posting About the Video Industry
I spend a lot of time reading and thinking about the online video and TV industries. Lately, I’ve been writing about it a bit more, but haven’t cross-posted here.
3 Reasons Why Google’s Chromecast May Succeed
What Future Do YouTubers Have at Growing Their Audience… When YouTube Keeps Changing the Game?
So, if you’re interested in this stuff, you can either follow the Shelby.TV blog directly, or if you like when I post about video industry stuff here, let me know and I’ll crosspost.
Shelby.TV — Sit back, relax, and just watch.
Your web video experience is exhausting. Clicking in and out of YouTube, across your social web, discovering great videos among disparate Tweets and scattered Facebook updates. It takes time and energy — we believe we can make that easier for you.
We’re very excited to announce that as of today, your video experience is both simpler and smarter with the latest update to Shelby TV.
Shelby TV now delivers you a single stream of video, tailored to your interests, influenced by your friends.
So, What’s Really New Here?
In addition to rolling out a new and improved landing page on Friday, we’ve made some more changes in this simpler, more streamlined Shelby, including:
- Sharing video has never been easier. Share a video in your stream with followers on Shelby or to your Facebook and Twitter friends with just one click. Just click the Share button and add a comment and you can easily share the video to multiple networks from one place. We’ve also added a shortlink field in case you feel like sending a video to a friend in an IM or an email.
The Right Recommendations
- Each video you watch, like, and share will sharpen our ability to deliver the videos that you want to see, when you want to see them. Your Shelby stream will get better every time you use it.
New “Community” Stream
- Discover what Shelby’s community of awesome curators are sharing in one place. It’s constantly updated, so every time you sign into Shelby you’ll see the latest videos trending in our community.
New “Me” Section
- See your your shares, likes and the list of people you follow in the redesigned “me” section. We’ve updated the section so you can quickly and easily find the content and friends you’re looking for.
And Yes, There’s More
The promise of Shelby has always been about delivering a simpler, better video experience. We’re doubling down on efforts to surface some of the great technology we’ve built to make your Shelby stream more intelligent. Stay tuned — and in the meantime, please do let us know what you think!
Really excited about these updates. Thanks to all who have sent in feedback. You guys rock.
Long live YouTube. Or not?
YouTube dominates in video hosting, but that won’t be the case forever. Competition will emerge from both likely and unlikely players. And that’s a GOOD thing.
Is the demise of YouTube closer than we think?
Crazy question. Let me back up.
YouTube is an amazing platform. Certainly the most impactful platform in online video to date. So much of our world is shared via YouTube videos - at this point, 100 hours of video are uploaded to YouTube per minute! Its growth, in terms of content and viewership, is second to none…
But NO ONE, even YouTube, can keep that up forever.
Already, we are seeing signs of attrition on YouTube, as guys like Jason Calacanis leave the platform for better opportunity elsewhere. In a takedown post he penned on Sunday, Jason goes into the depth of why YouTube is amazing … and why he turned down YouTube’s funding for the greater opportunity of striking out on his own.
Jason is not the first, but his departure is a strong indicator for anyone in the video ecosystem and it became a double whammy when a rumor surfaced that outright video-hosting competition will soon emerge from the likes of Maker Studios, which has built its entire business to date ON YouTube.
So … What might the future hold?
Competition is coming.
- My prediction is that we’ll see a blend of different types of competitors. Some existing (Vimeo, Blip), some climbing the ladder of the disruptive innovation model (Maker, Machinima, et al), and some completely new.
Competition will come from all sides.
- How could anyone compete with YouTube you ask? Yes - video is expensive to host and stream, but data continues to get cheaper by the second. More importantly, a new competitor doesn’t have to compete with ALL of YouTube. If Machinima, Maker, Fullscreen or any one of them break free, taking their talent and channels with them, they could focus all of their effort on building a new platform - JUST FOR THEIR AUDIENCE - with all the bells and whistles they’ve always wanted, and never had, with YouTube. Just imagine how much the audience would love it?! (Guess what? We’ve seen this story before). Finally, and most importantly, there IS at least one competitor with deep enough pockets to play this game at scale, and that’s Facebook. Yup. I think Facebook is getting sick of watching YouTube videos be so dominant in their News Feed, meanwhile video ad CPMs are the best ad rates on the web and they want a piece of that pie.
Competition is great for video and viewers alike.
- Really. It is. With YouTube dominating this space, commanding ~50% of any revenues right off the bat, it’s nearly impossible for content creators to make a real business. Competition doesn’t necessarily fix all of these things, but new entrants mean new ideas, and teams put to the test will have to come up with innovative business solutions to accompany their great tech. And more importantly, it’s better for the consumer - the person who just wants to see great video, and wants an easy way to do it.
From my perspective, this could all be great for the ecosystem, even necessary for a balanced, healthy existence, but it’s not going to happen overnight and it’s certainly not going to follow any particular script that we’ve seen before.
All us little guys can do is embrace the chaos and change of the industry, while creating our own value for you viewers at home.
D11 - Apple’s iTV Coming Soon, but Tim Cook’s Silence is Deafening
Like many of us who are obsessively tracking the TV/video industry, I took the time to watch Tim Cook’s interview with Kara Swisher and Walt Mossberg yesterday at D11. In particular, the conversation starting at ~10 minutes when Swisher shoots at Cook with “Let’s talk about television…” It’s worth watching, but it leaves me wondering, is Cook’s reticence accidentally setting expectations for Apple TV way too high?
Cook’s response to Swisher, as has been Apple’s canned response for a long time, was that it’s still a hobby, his exact line being “We’re still playing in TV through Apple TV.” But he then goes on to illustrate all the demand (+13M devices sold - almost half in the last year), as well as everything Apple has learned from the Apple TV as an MVP, and finally says “There are lots of things about the TV experience that can be better… we answered some of those, clearly not all of those, and we’re going to continue to make that better.”
From that, and all the other rumors, we know Apple’s going to do more than just “play” in this space. They’re going to come in guns blazing, aimed at full disruption…
…But what does that actually look like?
In the preamble to this discussion, Cook says “We have some incredible plans… we have incredible ideas…” but when Swisher and Mossberg press him on what. those. ideas. are… he just stonewalls with “I don’t want to go into detail…”
Point is, Steve Jobs had a charisma and story around him that made you think “oh man… whatever Jobs delivers is going to be great.” Cook, on the other hand, doesn’t have that same natural gift (and it’s honestly ridiculous for Apple fans to expect it), but by dodging questions the way he does, I really fear that he’s setting expectations too high for himself, and for the future iTV.
The most he said was that the TV experience hasn’t been brought up to speed with this decade, which is mostly true as far as selecting channels/programming guides etc., but that’s really not enough. The market demands a serious wow-factor in this next product. Xbox One is going after fancy features, but like I’ve said, the real win is a robust developer ecosystem.
If anything, Cook needs to start planting the seeds of a real vision for the eventual iTV… Hell, he doesn’t even need to plant them, he just needs to let the world know that he has the vision! Cable subscriptions disrupted! Digital hearth of the modern home! Whatever it is… tease it out a bit like Jobs used to. Who cares if it’s misleading? Just get an idea out there, otherwise the rumor mill will keep churning out expectations and hype-fatigue that Apple can’t meet.