March 17th, 2010
reecepacheco

I saw this yesterday via @stylman.  It’s a good natured example of what kind of potential there is in ChatRoulette (click through at your own risk).

What I mean is this guy takes a really simple idea, makes a fun screencast out of it, and he’s at over 1.5M views on YouTube.  That’s powerful - especially if you think about how attractive that kind of attention is to a brand.

Then I stumbled across this guy Ryan’s post on a ChatRoulette marketing idea for Oreo cookies.

I tried out my advertising idea by entrancing users with an Oreo cookie.  I just held an Oreo and shoved it towards the webcam and then into my face. I got thumbs up, and numerous strangers requesting an Oreo. My average interaction went from about 2 seconds to about 30 seconds. People were dying for my Oreos. Have an attractive girl [EDITOR’S NOTE: I think Ryan means a hot girl a.k.a. a ‘smokeshow’] do the Oreo teasing (it seems like 90% of chatroulette users are male), record it, loop the video, set up a program to feed the video to multiple strangers at once, then profit.

It’s a brilliant, simple idea.  I’m interested to see if/how/when brands go after ChatRoulette.

What do you think?  Is ChatRoulette a worthwhile platform?

  1. cheapandevilgirl reblogged this from reecepacheco and added:
    Great find from reecepacheco. Not sure...has “value”? Think again.
  2. bralfucious reblogged this from reecepacheco
  3. hashbrowngirl reblogged this from doitlikesamantha
  4. doitlikesamantha reblogged this from reecepacheco
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