Yesterday, Microsoft finally demo’d their new “game center,” The Xbox One. It comes complete with HDMI Pass-thru for cable and satellite; Blu-ray player for HD movies, a trending content section of videos your friends are watching; capacity to Skype while watching TV, movies, and videos; tons of memory to store all your movies, TV shows, and music; and slick voice/gesture controls to navigate through your movies and TV shows without the remote… All in all, an amazing way to experience all of your favorite… games, err… videos, movies, and TV.
That’s right, Microsoft recognized that people spend more total time watching video than playing games on their current box and designed Xbox One to cater directly to this habit. The result is a full on “entertainment center.” Sure, you can play games on it too, but that’s not the point.
From its industrial design - shaped like a cable box - to its UX - the ability to “pin” favorite shows to your home screen - this is a big move by Microsoft to own the digital hearth of the modern home… that means, going beyond hard-core gamers and making the Xbox One all about TV and entertainment.
Don’t believe me? Just watch the highlights of the keynote.
Clearly, Microsoft’s commander’s intent is to own the digital living room. As everyone in the space knows, it’s an all-out war for your TV between the likes of Samsung, Google, Amazon, Roku, Boxee, the cable operators, and oh yeah, that fruit company.
But this update by Microsoft isn’t as revolutionary as it seems. Yes, the tech itself is a step forward and the social integrations will be interesting, but it’s not that disruptive to the actual video industry. It still requires a cable subscription and the VOD experience just isn’t there. Really, it’s evolutionary… an upgrade to their tech with (classically) lots of features to fill out the tech specs on the back of the box.
The real win in this space will be a disruptive move for consumers on their cable subscription AND/OR a robust app ecosystem that allows smart, creative developers to build the next generation experiences for these amazing devices. Look no further than the iOS developer ecosystem to see what I mean.
At the end of the day, I’m still excited about the Xbox One. I’m not a gamer, but any move to make my TV more powerful, more alive, and (ironically) more human,** is a good one in my mind. While it’s still lacking the developer ecosystem I’d like to see, it’s another step in the right direction of making TV suck less.
That being said, I am still betting on Apple to open up an app ecosystem - whether it’s on their current device or on a giant 60 inch screen - and when they do, it’s going to be awesome.
What do you think?
** Yes. Voice navigation > crappy remote control on scale of humanness and Skype integration will be interesting for sure.
It’s been a while since we’ve said much here, but I can assure you it’s not for lack of activity. We’ve been busy building the new infrastructure of Shelby TV — your hub for videos that matter to you, your friends, and the world around you.
But with spring in full swing, there are a few things worth mentioning, so here’s what’s been up!
Fueling these updates is our most recent addition to the team: Edon Ophir, who comes to us by way of Waze and FashionTV. Edon is great — passionate and thoughtful — and is here to serve as your Community Manager. Any and all questions, concerns, or suggestions, Edon is your guy.
Also joining the team is James Aviaz, our resident Australian and Marketing Specialist, who joins us from Songtrust, by way of Uber. I’ve known James for a while personally, I love his passion for great online content, and I am super excited to work with him as he focuses on refining the Shelby TV story and how to tell that to the world.
So, what more can you expect from us in the months to come?
Firstly, video that matters to you. Shelby TV is still the best way to build your personal channel of video, but occasionally we’ll share some of the standout vids. For instance, have you seen “This Is Water“ yet? If not, do yourself a favor and watch now.
Finally, and most importantly, we’ll keep you posted on Shelby TV itself. Product updates, sneak peeks at new features, and opportunities to make a direct impact on Shelby TV. After all, it’s you who powers Shelby TV and the future of video.
Time is the raw material of creation. Wipe away the magic and myth of creating and all that remains is work: the work of becoming expert through study and practice, the work of finding solutions to problems and problems with those solutions, the work of trial and error, the work of thinking and perfecting, the work of creating. Creating consumes. It is all day, every day. It knows neither weekends nor vacations. It is not when we feel like it. It is habit, compulsion, obsession, vocation. The common thread that links creators is how they spend their time. No matter what you read, no matter what they claim, nearly all creators spend nearly all their time on the work of creation. There are few overnight successes and many up-all-night successes.
Saying “no” has more creative power than ideas, insights and talent combined. No guards time, the thread from which we weave our creations. The math of time is simple: you have less than you think and need more than you know. We are not taught to say “no.” We are taught not to say “no.” “No” is rude. “No” is a rebuff, a rebuttal, a minor act of verbal violence. “No” is for drugs and strangers with candy.
I used to say “Yes” a lot. Yes is the catalyst of serendipity and socializing. It is an amazing way to traverse the world and I love seeing friends and meeting new people.
Lately however, I’m saying “No” so much more. I feel badly, but I also get giddy when I see a day on my calendar with ZERO appointments. And frankly, I need that. I need those long unstructured days to get in the zone and think through the building of a company.
Point is, it’s hard to balance and I’ll never get it perfect. None of us ever will. Anyway, this post is a call to arms for those who say “No.”
Many people my age or older half-joke about wishing to be younger. Wishing to be young is a coward’s wish. People who wish to be younger would squander that miracle. They’re wasting the time they have now pretending they’d make better use of a different now.