Wondering What We’ve Been Up To?
It’s been a while since we’ve said much here, but I can assure you it’s not for lack of activity. We’ve been busy building the new infrastructure of Shelby TV — your hub for videos that matter to you, your friends, and the world around you.
But with spring in full swing, there are a few things worth mentioning, so here’s what’s been up!
Starting today, we’re sharing new videos you’ll love on Twitter, Facebook, and Google+.
Fueling these updates is our most recent addition to the team: Edon Ophir, who comes to us by way of Waze and FashionTV. Edon is great — passionate and thoughtful — and is here to serve as your Community Manager. Any and all questions, concerns, or suggestions, Edon is your guy.
Also joining the team is James Aviaz, our resident Australian and Marketing Specialist, who joins us from Songtrust, by way of Uber. I’ve known James for a while personally, I love his passion for great online content, and I am super excited to work with him as he focuses on refining the Shelby TV story and how to tell that to the world.
So, what more can you expect from us in the months to come?
Firstly, video that matters to you. Shelby TV is still the best way to build your personal channel of video, but occasionally we’ll share some of the standout vids. For instance, have you seen “This Is Water“ yet? If not, do yourself a favor and watch now.
Secondly, we spend a lot of time thinking about the video ecosystem and its rapid changes. If you’re interested in the future of TV, stay tuned to this space.
Finally, and most importantly, we’ll keep you posted on Shelby TV itself. Product updates, sneak peeks at new features, and opportunities to make a direct impact on Shelby TV. After all, it’s you who powers Shelby TV and the future of video.
Happy Viewing,
Reece
Time is the raw material of creation. Wipe away the magic and myth of creating and all that remains is work: the work of becoming expert through study and practice, the work of finding solutions to problems and problems with those solutions, the work of trial and error, the work of thinking and perfecting, the work of creating. Creating consumes. It is all day, every day. It knows neither weekends nor vacations. It is not when we feel like it. It is habit, compulsion, obsession, vocation. The common thread that links creators is how they spend their time. No matter what you read, no matter what they claim, nearly all creators spend nearly all their time on the work of creation. There are few overnight successes and many up-all-night successes.
Saying “no” has more creative power than ideas, insights and talent combined. No guards time, the thread from which we weave our creations. The math of time is simple: you have less than you think and need more than you know. We are not taught to say “no.” We are taught not to say “no.” “No” is rude. “No” is a rebuff, a rebuttal, a minor act of verbal violence. “No” is for drugs and strangers with candy.
I used to say “Yes” a lot. Yes is the catalyst of serendipity and socializing. It is an amazing way to traverse the world and I love seeing friends and meeting new people.
Lately however, I’m saying “No” so much more. I feel badly, but I also get giddy when I see a day on my calendar with ZERO appointments. And frankly, I need that. I need those long unstructured days to get in the zone and think through the building of a company.
Point is, it’s hard to balance and I’ll never get it perfect. None of us ever will. Anyway, this post is a call to arms for those who say “No.”
via @arainert
Many people my age or older half-joke about wishing to be younger. Wishing to be young is a coward’s wish. People who wish to be younger would squander that miracle. They’re wasting the time they have now pretending they’d make better use of a different now.
The Cory Vines Neighborhood: Reece Pacheco on surfing the start-up wave and keeping it balanced
About 18 months ago, I got an email from Daniel Lieberman asking if I could spare some time to connect and talk through a business idea he’d been working on for a while.
I had some travel coming up, and we got on the phone while I was in the car. An hour or two later, we’d rapped about his idea, the execution, and ultimately, how to get started. I gave a bunch of input (Some helpful - I think. Some probably not so helpful. It’s just data.), said keep me posted, and let me know if I can help.
Well, Daniel did keep me posted once in a while, he did reach out with specific questions when he had them, and within a year he’d left his fulltime job and launched Cory Vines, an active apparel brand of stellar quality and design.
Despite staying in contact all this time, only recently did I meet Daniel in person, and even more exciting, I got my hands on a CV shirt. Super comfy and great for an active lifestyle.
I dig their approach, and it’s fun to help and learn about a business completely different than Shelby.TV. They’re doing some fun stuff with social media (such as featuring knuckleheads like me in their “Neighborhood”), so check it out if you’re interested.
Name: Reece Pacheco (@reece)
Location: NYC
Occupation: Co-Founder/CEO Shelby.tv
Active Anthems:
- Lifting/Crossfit: NIN, Tool, Rage, Gojira, Tupac
- Running: Saves the Day, Minus the Bear and more fun stuff
- Cycling: Deadmau5, Bloody Beetroots, Daftpunk for keeping cadence
You’ve…
PeggSite - For Moments That Matter
Go sign up and thank me later. Why? Because @kirklove has a vision and he’s hellbent on seeing it through.
In honor of the Boston Marathon today, I had to share this quick video on Team Hoyt - a father/son running team that competes in races around the country. The catch? Rick, the son, has cerebral palsy.
I’ve seen Team Hoyt in action every year of my life in the annual Falmouth Road Race (a 7.1 mile race in my hometown). Dick pushes Rick across the finish line and the whole town erupts in cheers. It gives me chills just thinking about it.
This video is in honor of the pair as they run their 31st Boston Marathon today and will be memorialized with a ceremony at the finish.
Thank you Team Hoyt. Truly inspiring.
Teammate of the Week Award or twisted form of punishment @Shelby? Thanks Chris. (at Cyberdyne Systems)
We did it.
As of last night, my Charity: Water campaign for my 30th birthday hit $3030 (how appropriate!). Together, we broke my goal of $3000 and helped provide clean drinking water to 151 people!

The campaign isn’t over yet, so if you’re thinking of donating - get to it! - but I do want to just say thank you to everyone who donated and spread the word. It feels so great to do this every year, and the support from friends old and new is fantastic.




